Live Fit. Apparel

Wrecking Crew

Wrecking Crew

It’s been nonstop here at LIVE FIT. HQ as we recently released the wrecking crew collection featuring our custom fitted tanks. These were custom made to the liking of LVFT. CEO Randall Pich and was based and created from how he cuts his tees into tanks. Look for more color ways of this tank to come out in the future. Also a part of the collection was a new line of beanies just in time for the winter. You can never have enough beanies around this time of year. As part of the campaign we had Live Fit. Athletes Alex...

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Rainy Day Schedule at LVFT. HQ

Rainy Day Schedule at LVFT. HQ

It was a wet few days in Southern California but that doesn’t stop us from our usual routine at the office. I Spent the day with LVFT. CEO Randall Pich in his office as he cooks up some new gear coming your way soon. Even with his busy schedule RP always puts time aside to do creative work. Whether it’s shooting photos, videos, graphic design, or in this case apparel design. In the middle of his design work I catch the boss as he's measuring out pieces, making on body adjustments and finalizing the pants. It’s hard to stop once...

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New LVFT. Beanies coming soon!

New LVFT. Beanies coming soon!

It’s that time of the year! Beanie season is upon us and we’re working on new colorways and designs that will be available very soon. Here are some first looks at the new Athletic Goods Beanie. Stay tuned for an announcement on the drop date.

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Light as a Feather

Light as a Feather

Outperform at your best. Here is the new Feather Tech series by LVFT. Super Lightweight and form fitting both the long sleeve and tee versions is sure to be a gym favorite. We took it for a test drive with Live Fit. Athlete Alex Michael Turner at local gym favorite METROFLEX LBC. Trust that Alex put it through his rigorous workout and it held up and performed like we thought it would. Alex was quick to point out the fit is second to none compared to other performance tees he’s tried in the past and it dries quickly when things...

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