Live Fit. Apparel
LVFT. Athlete and Pro Surfer Brianna Cope was recently in town for a competition and it was the perfect opportunity for our media team to get a shoot in with her. From the beginning Brianna has always brought nothing but good vibes and it shows in this set. It was a perfect day for a shoot at the beach with a little bit of overcast which provided amazing lighting. Enjoy the photos below. 🤙
CHEAT DAY EVERYDAY! That’s the motto right? We recently partnered up with our good friends over at AFTERS ice cream to bring you a collab tee inspired by an idea that came together by both companies. What better way to honor everyone’s favorite day than a design with ice cream inspired letters and sprinkles on top? These shirts were first released at our annual warehouse sale and instantly became a hit. It was a no brainer to release these to the public and we quickly did a 14 storewide release at all AFTERS locations. The release was a huge success and...
If you’ve ever been to the Live Fit. warehouse you may have noticed a certain artist's artwork hung up on our office walls. David Phon, a LVFT. employee is the man behind a unique style of painting which features iconic celebrities and sports figures. We were lucky enough to recently attend a pop up event showcasing some of his favorite pieces. 100% of the proceeds made from the event were donated to the CARE foundation in Cambodia to build a library for underprivileged children. Thank you David for not only allowing us to be in attendance for your big day...
Here’s a little history of the company seen throughout the lens of our media director @coldphotography Enjoy the visuals and the story behind the shots. The Live Fit. Life VOL. 1
We took a trip to San Diego to catch up with LVFT. Athlete Katie Corio and surprised her with 6 extra decks from her recent board release. As always, Katie killed her shoot and with the help of our talented friend Jeremy Sry we were able to capture all the in between moments from our day of shooting content. Including the story of her very first shoot with Live Fit. Apparel. Thank you Katie for always bringing good vibes to our shoots! Check out the photos and video below!
The USA Collection drops 6.23.17. Here are a few pieces from our campaign highlighted by the new LVFT. USA Anorak. Lightweight and durable, perfect for those summer nights.