Live Fit. Apparel
We finally got a chance to catch up with LVFT. Athlete Katie Corio and shot the campaign for our newly released CORE leggings. These leggings have been in the works for quite some time now. Our production team wanted to make sure that we were going to come out with a piece that was going to blow away anything that we had released prior. Everything from the material, to the fit, and the extra details were tested and fine tuned until we were happy with the final product. Take a closer look at the CORE leggings below featuring Katie.
We linked up with LVFT. Athlete Pham Vu to do a quick shoot at Headquarters showcasing some of our pieces from the recently released Varsity Collection. We were lucky to pry Randall away from his busy schedule to get a few shots alongside Pham. It's always a good time when these two get to collab on a photoshoot together. Check out the photos from the set below.
Labor day weekend is just around the corner, and that means Summer is almost at its end. But not in Cali! haha. We linked up with LVFT. Athlete Ashley Flores to do a fun shoot. Nothing planned, just a backyard shoot with a pool and some super soakers. Check the set below to see Ashley in some new pieces from the varsity collection. I think it's safe to say that Summer will hang around a little longer.. 😎
LVFT. Athlete and Pro Surfer Brianna Cope was recently in town for a competition and it was the perfect opportunity for our media team to get a shoot in with her. From the beginning Brianna has always brought nothing but good vibes and it shows in this set. It was a perfect day for a shoot at the beach with a little bit of overcast which provided amazing lighting. Enjoy the photos below. 🤙
CHEAT DAY EVERYDAY! That’s the motto right? We recently partnered up with our good friends over at AFTERS ice cream to bring you a collab tee inspired by an idea that came together by both companies. What better way to honor everyone’s favorite day than a design with ice cream inspired letters and sprinkles on top? These shirts were first released at our annual warehouse sale and instantly became a hit. It was a no brainer to release these to the public and we quickly did a 14 storewide release at all AFTERS locations. The release was a huge success and...
If you’ve ever been to the Live Fit. warehouse you may have noticed a certain artist's artwork hung up on our office walls. David Phon, a LVFT. employee is the man behind a unique style of painting which features iconic celebrities and sports figures. We were lucky enough to recently attend a pop up event showcasing some of his favorite pieces. 100% of the proceeds made from the event were donated to the CARE foundation in Cambodia to build a library for underprivileged children. Thank you David for not only allowing us to be in attendance for your big day...
Here’s a little history of the company seen throughout the lens of our media director @coldphotography Enjoy the visuals and the story behind the shots. The Live Fit. Life VOL. 1
We took a trip to San Diego to catch up with LVFT. Athlete Katie Corio and surprised her with 6 extra decks from her recent board release. As always, Katie killed her shoot and with the help of our talented friend Jeremy Sry we were able to capture all the in between moments from our day of shooting content. Including the story of her very first shoot with Live Fit. Apparel. Thank you Katie for always bringing good vibes to our shoots! Check out the photos and video below!