Live Fit. Apparel
Here's a recap of what went down during the weekend of the Los Angeles Fit Expo! This is our 5th year strong doing this expo, a hometown banger for TEAM LVFT. Honestly was kind of nervous because after doing this for 5 years you think maybe it will calm down, maybe everyone that wants to come see us have already seen us, etc... but NOPE! The line was INSANE and the FANS/CUSTOMERS were hyped! I don't think I've met so many new faces like I did this weekend. Shout out to my athletes and ambassadors for holding it down and...
What a year 2017 was for Team LVFT. From traveling the globe to 2 warehouse sales, having our most successful Black Friday, Cyber Monday, and everything else in between. It's safe to say that we accomplished everything and more that we set out to do. To celebrate, Live Fit. CEO, Randall Pich held a Red Carpet Event for all Athletes, Ambassadors, executives and staff to honor all the hard work put in for the year. The highlight of the night was Randall handing out awards to our recent athletes and ambassadors as well as special awards given to our brand...
Winter time is coming... and so is a brand new collection. The LVFT. Winter collection is one of our biggest drops to date. The goal for us at Live Fit. is to constantly come out with new and fresh designs/gear and we did so with new zip ups, premium caps, cut-off hoodies and ladies joggers. 2017 was a great year and we wanted to finish the year out with a bang, as well as getting a strong start for 2018. Here are some of the shots from the Winter campaign featuring Brianna Cope, Ashley Flores, Jordan Ramos, Katie Corio, and...
Fall is finally here and it's officially hoodie season. We shot this set with Ashley at sunset featuring the new Throwback crop hoodie. With only about 20 minutes of daylight left we had to move fast but still be able to capture quality shots. The light was perfect and as usual Ashley killed this shoot and this look. Check the visuals below and check out the 2017 Fall collection available now!
For our final stop of the expo season the team decided to make a road trip out of it. Watch what unfolds from a very fun and memorable weekend out in the desert at the bottom!
Live Fit. Ambassador Ashlen Sandefur recently made a trip out to California to visit the LVFT. HQ and shoot content with our media team. It was Ashlen's very first shoot with the team and it was such a blast not only creating content but also hearing her story as well. Check the visuals below from the shoot and click on the video at the bottom to hear how she became a part of the Live Fit. Fam.
We finally got a chance to catch up with LVFT. Athlete Katie Corio and shot the campaign for our newly released CORE leggings. These leggings have been in the works for quite some time now. Our production team wanted to make sure that we were going to come out with a piece that was going to blow away anything that we had released prior. Everything from the material, to the fit, and the extra details were tested and fine tuned until we were happy with the final product. Take a closer look at the CORE leggings below featuring Katie.
We linked up with LVFT. Athlete Pham Vu to do a quick shoot at Headquarters showcasing some of our pieces from the recently released Varsity Collection. We were lucky to pry Randall away from his busy schedule to get a few shots alongside Pham. It's always a good time when these two get to collab on a photoshoot together. Check out the photos from the set below.
Labor day weekend is just around the corner, and that means Summer is almost at its end. But not in Cali! haha. We linked up with LVFT. Athlete Ashley Flores to do a fun shoot. Nothing planned, just a backyard shoot with a pool and some super soakers. Check the set below to see Ashley in some new pieces from the varsity collection. I think it's safe to say that Summer will hang around a little longer.. 😎