Live Fit. Apparel
FINALLY!!! After a year of designing and going back and forth with materials, logo placement, and fit The LVFT. Basketball Jerseys are finally set to drop tomorrow. We know that a lot of you have been waiting for these but we wanted to make sure this piece was done right. Keep an eye out for a email to those of you signed up to the LVFT. Newsletter when these drop.
Building a house builds a foundation for the future. Can you imagine life without a roof over your head? LVFT Athlete, Katie Corio, teamed up with an incredible organization called Amor Ministries with a mission to help those in need by taking part in the construction of brand new housing that is intended to keep families together. The day consisted of fellowship, hard work, and a final introduction to the family that the volunteers were actually building the house for. Katie shared that the most rewarding part of the mission was actually coming face to face with the individuals that...
LVFT. Pro Surfer Brianna Cope explains the benefits of wearing the Retro Boom sports bra during her surf sessions highlighting its functionality and comfort.
Team LVFT. is currently on the island of Kauai filming and shooting content with Live Fit. Athlete Brianna Cope. Upon arriving, Brianna immediately took us to an amazing waterfall just minutes away from the airport. It was definitely the highlight for a long day of traveling. Stay tuned for more shots from our trip here!
Finally! Here is a new video on how I cut my tees into tanks! A simple yet specific way I turn my tees into a cut-off without ending up with a tank top that looks like underwear haha. I use to cut my tees like this back when I played drums years ago and just stuck with it. Hope this tutorial helps! Please do the first few cuts on old shirts so you don't ruin your new ones!!
Spring time has arrived and so does a new LVFT. Collection. Dubbed as the "CHAMPIONS" collection it is highlighted by the athletic goods design that is featured on tees, hoodies, and a snapback. Our design team did an amazing job making sure we came out with pieces and a design that has already become a classic. Below are some visuals from our campaign / look book. Enjoy!
The Dual Luxury Bag has been in the works for almost an entire year. With many adjustments being made prior, the bag has finally become a piece we are truly happy with. Here are some bts photos of what went down during our shoot with the man himself modeling the bag.
Introducing our ladies RETRO BOOM collection consisting of performance sports bras, leggings and shorts. In this collection we went for a subtle throwback feel with cool but deep colors (berry, midnight, black, blush and cement grey) with a consistent waist band with repeated logos. These soft stretchy yet durable fabric will leave you feeling like you're ready to take on anything.
Here's a recap of what went down during the weekend of the Los Angeles Fit Expo! This is our 5th year strong doing this expo, a hometown banger for TEAM LVFT. Honestly was kind of nervous because after doing this for 5 years you think maybe it will calm down, maybe everyone that wants to come see us have already seen us, etc... but NOPE! The line was INSANE and the FANS/CUSTOMERS were hyped! I don't think I've met so many new faces like I did this weekend. Shout out to my athletes and ambassadors for holding it down and...