Live Fit. Apparel

Missing summer...

Missing summer...

Looking at these images of LVFT. Pro Surfer Brianna Cope makes you want to despise winter, at least for me. Haha. These amazing arial shots were taken by Keith Ketchum. Both Keith and Brianna have provided some of the most epic drone and surf shots that you’ve probably seen on the Live Fit IG page and these don’t fail to impress yet again. You may also find yourself doing a double take and asking yourself.. is that a LVFT. Bikini? Well.. YES IT IS! More details on that will come soon.. but for now let’s all sit back and enjoy...

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LVFT. SNEEK PEEK: Ladies Flash Track Windbreaker

LVFT. SNEEK PEEK: Ladies Flash Track Windbreaker

2019 is literally a few days away and we already have your first look at a new piece we will be introducing in early January. Introducing the all new Live Fit. ladies Flash Track Windbreaker. A brand new lightweight windbreaker with reflective panels for those late night runs. This Zip Up features a vibrant punch color that stands out. making it a functional and fashionable piece as well. Look for these to drop around the first week of January.

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Wrecking Crew

Wrecking Crew

It’s been nonstop here at LIVE FIT. HQ as we recently released the wrecking crew collection featuring our custom fitted tanks. These were custom made to the liking of LVFT. CEO Randall Pich and was based and created from how he cuts his tees into tanks. Look for more color ways of this tank to come out in the future. Also a part of the collection was a new line of beanies just in time for the winter. You can never have enough beanies around this time of year. As part of the campaign we had Live Fit. Athletes Alex...

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Rainy Day Schedule at LVFT. HQ

Rainy Day Schedule at LVFT. HQ

It was a wet few days in Southern California but that doesn’t stop us from our usual routine at the office. I Spent the day with LVFT. CEO Randall Pich in his office as he cooks up some new gear coming your way soon. Even with his busy schedule RP always puts time aside to do creative work. Whether it’s shooting photos, videos, graphic design, or in this case apparel design. In the middle of his design work I catch the boss as he's measuring out pieces, making on body adjustments and finalizing the pants. It’s hard to stop once...

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