LVFT x NO SURRENDER
The LIVE FIT. x NO SURRENDER collection is more than just a collaboration of two brands. It’s a collaboration of two lifestyles. A collaboration of two like minded individuals. One is from the big city on the West Coast. The other is from a small town in the Midwest. Although thousands of miles separate them; this collaboration unites them. This collection invokes what both of these brands represent: DEFY THE ODDS, DO WHAT THEY SAY CAN'T BE DONE AND NEVER QUIT.
This collaboration was made possible and influenced by both our CEO, Randall Pich and Dillion Cooper, a psychology teacher, coach, veteran and founder of the NO SURRENDER youth outreach center.
This hoodie features our LVFT. registered trademark logo in the front across the chest and "NO SURRENDER" below divided by a khaki colored line. The left sleeve takes our classic simple American flag print in khaki. Lastly to make this piece official, at the bottom left of the tee shirt you will find our authentic cotton twill Live Fit. sewn woven label.